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	<title>ECCO International</title>
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	<description>International Communications Network</description>
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		<title>ECCO International</title>
		<link>http://ecconetwork.wordpress.com</link>
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		<item>
		<title>PR as an Instrument for Human Resources</title>
		<link>http://ecconetwork.wordpress.com/2011/09/17/pr-as-an-instrument-for-human-resources/</link>
		<comments>http://ecconetwork.wordpress.com/2011/09/17/pr-as-an-instrument-for-human-resources/#comments</comments>
		<pubDate>Sat, 17 Sep 2011 16:38:39 +0000</pubDate>
		<dc:creator>ECCO International Communications</dc:creator>
				<category><![CDATA[ECCO Network]]></category>
		<category><![CDATA[employees]]></category>
		<category><![CDATA[employment]]></category>
		<category><![CDATA[Human Resources]]></category>
		<category><![CDATA[people]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[recruitment]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[web 2.0]]></category>

		<guid isPermaLink="false">http://ecconetwork.wordpress.com/?p=616</guid>
		<description><![CDATA[In the search for the perfect employee, more and more German companies are participating in the “competition for talent”. Necessarily so. Due to demographic changes in the country, competition for the best brains has been heightened. As in many other &#8230; <a href="http://ecconetwork.wordpress.com/2011/09/17/pr-as-an-instrument-for-human-resources/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=ecconetwork.wordpress.com&amp;blog=5791398&amp;post=616&amp;subd=ecconetwork&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">Michael Zuhlke Germany</media:title>
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	</item>
		<item>
		<title>To check in, or not to check in:  that is the question…</title>
		<link>http://ecconetwork.wordpress.com/2011/06/15/to-check-in-or-not-to-check-in-that-is-the-question%e2%80%a6/</link>
		<comments>http://ecconetwork.wordpress.com/2011/06/15/to-check-in-or-not-to-check-in-that-is-the-question%e2%80%a6/#comments</comments>
		<pubDate>Wed, 15 Jun 2011 10:52:36 +0000</pubDate>
		<dc:creator>ECCO International Communications</dc:creator>
				<category><![CDATA[ECCO Network]]></category>
		<category><![CDATA[location]]></category>
		<category><![CDATA[mobile web]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://ecconetwork.wordpress.com/?p=583</guid>
		<description><![CDATA[The social location (social-loco) is the convergence of the social web, mobile and local-business, this is the next big thing in the social media universe and privacy is still a huge issue for the adoption of any apps that ask the consumer to disclose their location. A recent study made in partnership with the Social-Loco Conference (socialloco.net) shows a disconnect between what people are talking about online, what early adopters are actually doing and how the rest of the US population perceives services such as Foursquare or Facebook Places. <a href="http://ecconetwork.wordpress.com/2011/06/15/to-check-in-or-not-to-check-in-that-is-the-question%e2%80%a6/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=ecconetwork.wordpress.com&amp;blog=5791398&amp;post=583&amp;subd=ecconetwork&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>1</slash:comments>
	
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			<media:title type="html">ecconetwork</media:title>
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		<media:content url="http://ecconetwork.files.wordpress.com/2011/05/william-ory.jpg?w=96" medium="image">
			<media:title type="html">William Ory</media:title>
		</media:content>

		<media:content url="http://ecconetwork.files.wordpress.com/2011/05/social_loco_infographic_vscreen.png" medium="image">
			<media:title type="html">social_loco_infographic_vSCREEN</media:title>
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		<item>
		<title>Social Media: Creating New Challenges and Opportunities</title>
		<link>http://ecconetwork.wordpress.com/2011/06/08/social-media-creating-new-challenges-and-opportunities/</link>
		<comments>http://ecconetwork.wordpress.com/2011/06/08/social-media-creating-new-challenges-and-opportunities/#comments</comments>
		<pubDate>Wed, 08 Jun 2011 10:45:32 +0000</pubDate>
		<dc:creator>ECCO International Communications</dc:creator>
				<category><![CDATA[ECCO Network]]></category>
		<category><![CDATA[Corporate]]></category>
		<category><![CDATA[crisis]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://ecconetwork.wordpress.com/?p=581</guid>
		<description><![CDATA[Social Media are redefining Crisis Communication protocols whether we like it or not. It is therefore essential that usage, monitoring and analysis of social media become an integral part of companies risk and crisis management, planning and operations. <a href="http://ecconetwork.wordpress.com/2011/06/08/social-media-creating-new-challenges-and-opportunities/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=ecconetwork.wordpress.com&amp;blog=5791398&amp;post=581&amp;subd=ecconetwork&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://ecconetwork.wordpress.com/2011/06/08/social-media-creating-new-challenges-and-opportunities/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">ecconetwork</media:title>
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		<media:content url="http://ecconetwork.files.wordpress.com/2011/05/gunnar.jpg?w=63" medium="image">
			<media:title type="html">Gunnar Angeltveit</media:title>
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	</item>
		<item>
		<title>The Annual Report: At the heart of financial communications</title>
		<link>http://ecconetwork.wordpress.com/2011/06/01/the-annual-report-at-the-heart-of-financial-communications/</link>
		<comments>http://ecconetwork.wordpress.com/2011/06/01/the-annual-report-at-the-heart-of-financial-communications/#comments</comments>
		<pubDate>Wed, 01 Jun 2011 11:00:16 +0000</pubDate>
		<dc:creator>ECCO International Communications</dc:creator>
				<category><![CDATA[ECCO Network]]></category>
		<category><![CDATA[annual report]]></category>

		<guid isPermaLink="false">http://ecconetwork.wordpress.com/?p=573</guid>
		<description><![CDATA[For in the world of financial communications, in Germany and many other countries, the months of March and April are usually marked by the appearance of annual business reports. In Germany, it is a legal requirement for any stock exchange listed company, but there are also many non-listed companies that publish their own annual reports. <a href="http://ecconetwork.wordpress.com/2011/06/01/the-annual-report-at-the-heart-of-financial-communications/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=ecconetwork.wordpress.com&amp;blog=5791398&amp;post=573&amp;subd=ecconetwork&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://ecconetwork.wordpress.com/2011/06/01/the-annual-report-at-the-heart-of-financial-communications/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">ecconetwork</media:title>
		</media:content>

		<media:content url="http://ecconetwork.files.wordpress.com/2011/05/patrick.jpg?w=91" medium="image">
			<media:title type="html">Patrcik Sutter</media:title>
		</media:content>
	</item>
		<item>
		<title>Hopping onto the CSR Bandwagon</title>
		<link>http://ecconetwork.wordpress.com/2011/05/25/hopping-onto-the-csr-bandwagon/</link>
		<comments>http://ecconetwork.wordpress.com/2011/05/25/hopping-onto-the-csr-bandwagon/#comments</comments>
		<pubDate>Wed, 25 May 2011 11:00:30 +0000</pubDate>
		<dc:creator>ECCO International Communications</dc:creator>
				<category><![CDATA[ECCO Network]]></category>
		<category><![CDATA[CSR]]></category>
		<category><![CDATA[Egypt]]></category>
		<category><![CDATA[Ethics]]></category>
		<category><![CDATA[Values]]></category>

		<guid isPermaLink="false">http://ecconetwork.wordpress.com/?p=562</guid>
		<description><![CDATA[The Egyptian revolution did a lot for its country. It brought down a tyrannical regime, re-established hope, brought members of the community closer and opened a whole new can of worms in the form of CSR overload. With patriotism running through sour society's veins, everybody - including the big corporations - wanted a little piece of ‘Rebuilding Egypt’. They too wanted to send out an important message at a very important time. They wanted to be seen as equally patriotic as the rest of us and there was only one way to do that! Yes, you guessed it. <a href="http://ecconetwork.wordpress.com/2011/05/25/hopping-onto-the-csr-bandwagon/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=ecconetwork.wordpress.com&amp;blog=5791398&amp;post=562&amp;subd=ecconetwork&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://ecconetwork.wordpress.com/2011/05/25/hopping-onto-the-csr-bandwagon/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">ecconetwork</media:title>
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		<media:content url="http://ecconetwork.files.wordpress.com/2011/05/dalia-wahba-ecco-egypt.jpg?w=91" medium="image">
			<media:title type="html">Dalia-Wahba--ECCO-Egypt</media:title>
		</media:content>

		<media:content url="http://ecconetwork.files.wordpress.com/2011/05/painting-the-streets.jpg?w=300" medium="image">
			<media:title type="html">Painting the streets</media:title>
		</media:content>

		<media:content url="http://ecconetwork.files.wordpress.com/2011/05/persil-title-small-61276.jpg?w=300" medium="image">
			<media:title type="html">persil</media:title>
		</media:content>
	</item>
		<item>
		<title>The case of Ingredient Branding</title>
		<link>http://ecconetwork.wordpress.com/2011/04/25/the-case-of-ingredient-branding/</link>
		<comments>http://ecconetwork.wordpress.com/2011/04/25/the-case-of-ingredient-branding/#comments</comments>
		<pubDate>Mon, 25 Apr 2011 12:30:40 +0000</pubDate>
		<dc:creator>ECCO International Communications</dc:creator>
				<category><![CDATA[ECCO Network]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Reputation]]></category>
		<category><![CDATA[strategy & vision]]></category>

		<guid isPermaLink="false">http://ecconetwork.wordpress.com/?p=536</guid>
		<description><![CDATA[In the current era of globalization and ever-increasing levels of mass production, saturation has affected all market segments, creating a growing need for communication strategies capable of differentiating brands from their competitors. <a href="http://ecconetwork.wordpress.com/2011/04/25/the-case-of-ingredient-branding/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=ecconetwork.wordpress.com&amp;blog=5791398&amp;post=536&amp;subd=ecconetwork&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://ecconetwork.wordpress.com/2011/04/25/the-case-of-ingredient-branding/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/fe7fc8ce8c3b2efc1490ca5afe9d9642?s=96&#38;d=http%3A%2F%2F1.gravatar.com%2Favatar%2Fad516503a11cd5ca435acc9bb6523536%3Fs%3D96&#38;r=G" medium="image">
			<media:title type="html">ecconetwork</media:title>
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		<media:content url="http://ecconetwork.files.wordpress.com/2011/04/lorenza-bassetti-cropped.jpg?w=78" medium="image">
			<media:title type="html">LORENZA-BASSETTI</media:title>
		</media:content>
	</item>
		<item>
		<title>Employer branding – how to create an employer&#8217;s image?</title>
		<link>http://ecconetwork.wordpress.com/2011/04/18/employer-branding-%e2%80%93-how-to-create-an-employers-image/</link>
		<comments>http://ecconetwork.wordpress.com/2011/04/18/employer-branding-%e2%80%93-how-to-create-an-employers-image/#comments</comments>
		<pubDate>Mon, 18 Apr 2011 13:07:00 +0000</pubDate>
		<dc:creator>ECCO International Communications</dc:creator>
				<category><![CDATA[ECCO Network]]></category>
		<category><![CDATA[Reputation]]></category>
		<category><![CDATA[strategy & vision]]></category>
		<category><![CDATA[Values]]></category>

		<guid isPermaLink="false">http://ecconetwork.wordpress.com/?p=526</guid>
		<description><![CDATA[Improving business development, strengthening competitive advantage, loyalty and building trust among employees, business partners and clients: these are all key objectives of an increasing number of Polish companies.  But achieving these objectives is often connected with one critical component - a company's reputation as an employer. For this reason, On Board PR has recently developed its 'Employer Branding' practice. <a href="http://ecconetwork.wordpress.com/2011/04/18/employer-branding-%e2%80%93-how-to-create-an-employers-image/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=ecconetwork.wordpress.com&amp;blog=5791398&amp;post=526&amp;subd=ecconetwork&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://ecconetwork.wordpress.com/2011/04/18/employer-branding-%e2%80%93-how-to-create-an-employers-image/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/fe7fc8ce8c3b2efc1490ca5afe9d9642?s=96&#38;d=http%3A%2F%2F1.gravatar.com%2Favatar%2Fad516503a11cd5ca435acc9bb6523536%3Fs%3D96&#38;r=G" medium="image">
			<media:title type="html">ecconetwork</media:title>
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		<media:content url="http://ecconetwork.files.wordpress.com/2011/04/katarzyna_rek.jpg?w=63" medium="image">
			<media:title type="html">Katarzyna_Rek</media:title>
		</media:content>
	</item>
		<item>
		<title>Change Management: Communication is vital!</title>
		<link>http://ecconetwork.wordpress.com/2011/03/30/change-management-communication-is-vital/</link>
		<comments>http://ecconetwork.wordpress.com/2011/03/30/change-management-communication-is-vital/#comments</comments>
		<pubDate>Wed, 30 Mar 2011 10:00:33 +0000</pubDate>
		<dc:creator>ECCO International Communications</dc:creator>
				<category><![CDATA[ECCO Network]]></category>
		<category><![CDATA[economic downturn]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Values]]></category>
		<category><![CDATA[web 2.0]]></category>

		<guid isPermaLink="false">http://ecconetwork.wordpress.com/?p=515</guid>
		<description><![CDATA[Everyday there are media reports about mergers and acquisitions, reduction in the work force and restructurings of companies. Once an exception, change has become an everyday issue – especially in economically rough times. Today, change is – bizarre as it may seem – an on-going process. It is multi-facetted, involves all parts of a company and may affect anyone at any time. In this process, communication management is vital for the success of the operation. <a href="http://ecconetwork.wordpress.com/2011/03/30/change-management-communication-is-vital/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=ecconetwork.wordpress.com&amp;blog=5791398&amp;post=515&amp;subd=ecconetwork&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://ecconetwork.wordpress.com/2011/03/30/change-management-communication-is-vital/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">ecconetwork</media:title>
		</media:content>

		<media:content url="http://ecconetwork.files.wordpress.com/2010/08/drthorsten-hofmann.jpg?w=95" medium="image">
			<media:title type="html">DrThorsten Hofmann</media:title>
		</media:content>
	</item>
		<item>
		<title>An Educated Approach to Digital Marketing</title>
		<link>http://ecconetwork.wordpress.com/2011/03/23/an-educated-approach-to-digital-marketing/</link>
		<comments>http://ecconetwork.wordpress.com/2011/03/23/an-educated-approach-to-digital-marketing/#comments</comments>
		<pubDate>Wed, 23 Mar 2011 12:07:37 +0000</pubDate>
		<dc:creator>ECCO International Communications</dc:creator>
				<category><![CDATA[ECCO Network]]></category>
		<category><![CDATA[B2B]]></category>
		<category><![CDATA[online PR]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[web 2.0]]></category>

		<guid isPermaLink="false">http://ecconetwork.wordpress.com/?p=506</guid>
		<description><![CDATA[In Finland, large industrial companies have been slow to adopt new digital media in comparison to their foreign counterparts. Finnish B2B companies are finally taking the plunge into the world of digital marketing and social media, but in true Finnish form, they are not taking these steps lightly. <a href="http://ecconetwork.wordpress.com/2011/03/23/an-educated-approach-to-digital-marketing/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=ecconetwork.wordpress.com&amp;blog=5791398&amp;post=506&amp;subd=ecconetwork&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">ecconetwork</media:title>
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		<media:content url="http://ecconetwork.files.wordpress.com/2011/03/petri.jpg?w=128" medium="image">
			<media:title type="html">Petri Laine</media:title>
		</media:content>
	</item>
		<item>
		<title>Online communications in 2011</title>
		<link>http://ecconetwork.wordpress.com/2011/03/16/online-communications-in-2011/</link>
		<comments>http://ecconetwork.wordpress.com/2011/03/16/online-communications-in-2011/#comments</comments>
		<pubDate>Wed, 16 Mar 2011 09:57:38 +0000</pubDate>
		<dc:creator>ECCO International Communications</dc:creator>
				<category><![CDATA[ECCO Network]]></category>
		<category><![CDATA[online PR]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[web 2.0]]></category>

		<guid isPermaLink="false">http://ecconetwork.wordpress.com/?p=402</guid>
		<description><![CDATA[(Please scroll down for the Dutch version of this post) A quick look back… What do media, the general public, consumers and organizations all have in common? Their online activity grew significantly last year, in fact 2010 was a memorable &#8230; <a href="http://ecconetwork.wordpress.com/2011/03/16/online-communications-in-2011/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=ecconetwork.wordpress.com&amp;blog=5791398&amp;post=402&amp;subd=ecconetwork&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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